Picture this: A customer’s check engine light has been on for three weeks. They knew they should bring their car in, but they kept putting it off. Now they’re calling in a panic, broken down on the side of the road, trying to get their car towed to you. Sound familiar? You have seen thisContinue reading “The Psychology of Selling Car Repairs”
Category Archives: Marketing
Best Practices for Managing Google Local Service Ads for Independent Auto Repair Shops
In today’s digital marketplace, independent auto repair shops face the constant challenge of attracting local customers while competing with large franchise chains, dealerships, and other independents. Google Local Service Ads (LSAs) have emerged as a powerful tool for repair shops looking to connect with potential customers actively searching for automotive services. Unlike traditional advertising methods,Continue reading “Best Practices for Managing Google Local Service Ads for Independent Auto Repair Shops”
How to Get More 5-Star Google Reviews for Your Auto Repair Shop
How to Get More 5-Star Google Reviews for Your Auto Repair Shop Running an auto repair shop has never been more competitive. With customers researching everything online before making decisions your Google reviews can often be the deciding factor between you and the shop down the street. But the challenge most shop owners face isContinue reading “How to Get More 5-Star Google Reviews for Your Auto Repair Shop”
How to Improve Customer Retention
Applying the Ritz-Carlton Way to Automotive Service As an independent auto repair shop owner, you’ve probably noticed that some customers become loyal regulars while others disappear after a single visit. The difference between these two groups isn’t just about the quality of your work, but it’s about the entire customer experience and how well youContinue reading “How to Improve Customer Retention”