Picture this: A customer’s check engine light has been on for three weeks. They knew they should bring their car in, but they kept putting it off. Now they’re calling in a panic, broken down on the side of the road, trying to get their car towed to you. Sound familiar? You have seen thisContinue reading “The Psychology of Selling Car Repairs”
Category Archives: Sales
Trust Signals: What Makes Customers Choose One Shop Over Another
In the ultra-competitive landscape of auto repair, independent shop owners face a crucial question. What truly influences a customer’s decision to choose your shop over the one down the street? While there are a variety of factors, numerous studies show that trust is the determining factor in customer acquisition and retention for automotive services. Let’sContinue reading “Trust Signals: What Makes Customers Choose One Shop Over Another”
How to Improve Customer Retention
Applying the Ritz-Carlton Way to Automotive Service As an independent auto repair shop owner, you’ve probably noticed that some customers become loyal regulars while others disappear after a single visit. The difference between these two groups isn’t just about the quality of your work, but it’s about the entire customer experience and how well youContinue reading “How to Improve Customer Retention”